L’ORÉAL Fashion Week (March 17 - 22)
L’ORÉAL Fashion Week made its grand entrance in the heart of Toronto on St. Patrick’s Day, and from all reports wowed lovers of Canada’s hottest and up-and-coming designers right up to the final day of festivities, March 22. As one of the primary sponsors, PARA was thrilled to take part in the international buzz generated by this must-see, semi-annual event.
PARA put it all out there on day two, premiering its new colour system on the bodies of four models under the main event tent at Nathan Phillips Square. Models mingled with guests, each one covered in one of the brilliant hues that will make up PARA’s new colour system, set for launch this June. Colours featured include a new red christened Schmooze, a deep purple called Persuasion, a shade of black tagged Spiked Heels, and a cobalt blue shade appropriately referred to as Night Sets In.
The bold launch marks the second time that PARA has used painted models to unveil its latest must-see colours during L’Oreal Fashion Week. At last October’s event, PARA had two models painted in Earthenware Tint-3 and Blue Blazes holding PARA paint cans and handing out candies to attendees.
In an interview with Marketing Magazine, Johanna McLellan, assistant brand manager for PARA Paints, said the intent behind both initiatives was to highlight the connection between fashion and home decoration. “These are colours that are trending and are popular in the decor and fashion industries right now,” she says. “For us, this is a nice way to give a sneak peek of what we’re going to be offering this June.”
Designer Guys on HGTV
As season three of Designer Guys sets to air during the fall of '07, you'll now have a chance to see a fresh new look on the show when it comes to paint. That's because PARA paints signed on as the official paint for this fantastic Canadian design trio as they transform various residential and commercial spaces over the 26 episode season.
One of the highest rated shows on Canada's HGTV, the show brings you insights, tips and trade secrets. Featured products from the shows are also listed on the Designer Guys website www.designerguys.com. Here you can register for their newsletter which lets you know more about products featured on the show, such as the colours chosen by the guys along with the exact product (Ultra or Elite PARA paint for example).
This design trio not only brings us fantastic concepts to try within our own homes; but the fabulous, creative and cutting-edge style that they bring to the show helps us keep on top of the ever-changing and evolving trends.
Don't miss this exciting season of Designer Guys. It airs Tuesday nights at 11:00 p.m. on HGTV. (And may be aired additional times throughout the week.)
The Style Department on HGTV
Each week on the Style Department, Suzanne Dimma picks a home in need of a magazine makeover. You'll get helpful tips on how to hang lighting, get the inside scoop on art collecting and learn to mix modern with antiques to make any room in the house totally stylish. This series provides the homeowner with a fresh makeover and viewers with practical design advice. And this season, PARA is proud to sponsor the show!
Watch Suzanne Dimma on The Style Department, Tuesday nights at 8:00 p.m. on HGTV.